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Matthew Roth
Asst. News Director |
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As executive
producer, Matt helped manage several enhancements to WFMZ’s growing
presence in Berks County, including the move to a more spacious newsroom
and studio in Downtown Reading, the addition of a live Berks Edition
newscast at 10:30, and the doubling of the news staff.
In August 2003, Matt was offered the chance to take on another challenge
at WFMZ as assistant news director. He now helps to oversee a staff of
more than 70 people in the Allentown, Reading, Easton, and Philadelphia
newsrooms. He also works closely with the
wfmz.com staff of producers and editors in providing
round-the-clock coverage of news on the WFMZ website. But in all the
years since he got his foot in the door as a photographer, Matt still
enjoys picking up a camera from time to time and going out on a story.
Since he began his career with WFMZ, Matt
has covered many stories of local, regional, and national significance,
including the 1996, 2000, 2004, and 2008 presidential campaigns and
elections. In the most recent campaign, he travelled to Denver and St.
Paul to cover the Democratic and Republican national conventions for 69
News and WFMZ.com. He was also in Washington, D.C. to cover the
inauguration of Barack Obama. In fact, Matt has attended the first
inauguration of each of the last four presidents, starting with George
H. W. Bush in 1989.
Matt also shares the honor with his coworkers at 69 News of being
nominated for and winning several awards, including
MidAtlantic Emmy,
Associated Press, and PA Association of
Broadcasters awards.
Matt represents WFMZ as a member of
Crime Alert Berks County’s board of directors, the Lehigh
Valley CounterTerrorism Task Force, and the American Red Cross
Communications and Marketing Advisory Committee.
Prior to his start at WFMZ, Matt graduated from
Antietam High School
near Reading and from Temple
University in Philadelphia with a degree in broadcast
journalism. Ever since he was a kid growing up in Berks County, Matt had
a passion for working in TV news. And it was at Temple that he got his
first hands-on feel for the business as an intern with WTXF-TV and as an
anchor for the school’s news program –
Temple Update
– televised on cable throughout the Philadelphia region.
With the recent birth of his daughter
Madison, Matt makes it a priority to spend as much time as possible with
her and his wife Lori. He also enjoys being with the rest of his family
and friends; spoiling his niece Abigail and goddaughter Morgan; hanging
out at the ballpark during a
Reading
Phillies game; and traveling to Florida to escape as much of the
Pennsylvania winter as possible.
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